Goodbye Sulit! is now

Since starting in 2006, sulit has been a household name, the term “sulit” was really a very good name for a classified ads site. But now that OLX Philippines had merged with sulit, they are now going to use the OLX brand instead of sulit.

Sulit to OLX

In my opinion, they should have retained the sulit brand then just rebranded it as sulit by OLX or sulit powered by OLX. You just don’t change a household name no matter how big you are in other countries and OLX does not ring a bell for any Filipino. I predict that soon another site with a clever Filipino name like sulit will replace as the No. 1 classified ads in the Philippines and it will be too late for OLX to change back to sulit.

What are your thoughts about this name change?

About OLX
OLX is an internet company based in New York City and Buenos Aires, Argentina. The OLX website hosts free user-generated classified advertisements for urban communities around the world and provides discussion forums sorted by various topics.


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